Using SWOT analysis is one of the most effective tools businesses can use when analyzing their internal and external environment.

In the previous article, we read the SWOT Analysis which was one kind of model of strategic management models.Today, we try to understand the different steps of SWOT analysis of strategic management. It is useful for both small and large organizations in most of the circumstances. Ask yourself where you want to go, how you might get there – and what might get in your way.

Get SWOT Analysis and Business Administration Training – 100% Online! If you’re seeking SWOT analysis and business management training from a proven leader, consider the Executive Certificate in Business Administration program from the University of Notre Dame. Use SWOT Analysis to assess your organization's current position before you decide on any new strategy. Find out what's working well, and what's not so good. These are big issues, and you'll need a powerful but simple technique to help you: SWOT Analysis. A SWOT analysis is a simple but effective tool in business management as it leads to portray of an overall strategic position of an entity in a simple one-page look.
Its key purpose is to identify the strategies that will create a firm specific business model that will best align an organization’s resources and capabilities to the requirements of the environment in which the firm operates. Most of the time, managers are the persons tasked by top management to create a SWOT analysis, so it is imperative they create a detailed and well-researched analysis.

SWOT Analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. However, SMEs are more likely to benefit from SWOT analysis because their business environment is not as much complex as MNCs or large corporates. Beside this, we also can follow the using of SWOT results for the choice of strategy and next steps of SWOT analysis.