2) Demographic segmentation -This consists of dividing the market into groups on the basis of demographic variables such as:- Age, sex, family size, family life cycle, income, education, occupation, religion, race and nationality. Firstly we have the Bases for segmenting consumer markets. 18. Segmentation Targeting and Positioning PowerPoint Template is a modern presentation created using flat design that describes the stages of STP Analysis (Segmentation, Targeting and Positioning). The PowerPoint PPT presentation: "Market Segmentation, Targeting and Positioning" is the property of its rightful owner. And Targeting on the other hand involves the company's decision on which customer segment to focus on. It has to be noted that first of all the segmentation part has to be dealt with and only then the targeting part comes up. The Market segmentation Template in PowerPoint format includes four slides. Do you have PowerPoint slides to share?
The individual buyers within each segment are similar in terms of their wants, expectations and buying power and marketing programme will be drawn for each group in order to enhance consumer satisfaction and sales promotion. Tourism market segmentation is the strategic tool for getting a clear picture of diversity among the tourists. For example – young people will always prefer Dove as a soap, whereas sports enthusiast will use Lifebuoy.This is an example of behavior based segmentation.
This method is extensively used in Marketing and is a very well known process in all mature organizations.
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Business owners and marketers must answer these questions while assessing the market segments. Secondly we present Consumer segmentation by Demographic segmentation, Behavioral segmentation and Geographic segmentation. Market Segmentation is the process by which a market is divided into distinct ... pantyhose sales globally? If so, share your PPT presentation slides online with PowerShow.com. 2) Behavioral segmentation This type of market segmentation divides the population on the basis of their behavior, usage and decision making pattern. Market Segmentation PPT 1. Volume Segmentation ... – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow.com - id: 17ae5-MmU1Z The market targeting process involves assessing those segments marketers already identified in the market segmentation. Market Segmentation can be defined as the process of dividing an entire market into different customer segments. Market segmentation in healthcare defines your target market, tells you what is motivating for your targets, and therefore helps you create compelling positioning and messaging for your product. Functions of Marketing: Market Segmentation and Targeting – Positioning functional strategies – Identification of Market segments - marketing strategies 2.
Thus, market segmentation means dividing the total market into different sub-markets that have similar characteristics with reference to consumers. The tourism researchers and the tourism industry use market segmentation information to study the opportunities for competitive advantage in the marketplace. L'Eggs Data.
However, just as important is the creative approach that's taken to activate and embed the segmentation among all stakeholders within the organization. Step1. Market Segmentation is the process of splitting customers, or potential customers, in a market into different groups, or segments, within which customers share a similar level of interest in the same or comparable set of needs satisfied by a distinct marketing proposition.
19. But when we talk about evaluating market segments, it is based on certain criteria. Evaluation Market Segments. chapter presentation‘s report: chapter three: strategic market segmentation ppt.